Official Google Blog: "What do you get when Google and Nike get together and brainstorm? A sneaker-shaped server? A great TV ad for web search? No, you get Joga.com, an online football community that combines Google technology with Nike's unique sports content and access to players. Joga brings people all over the world together to celebrate their shared passion for the game of football (for you Americans out there, by 'football' I mean 'soccer')."